Better Conversations, Deeper Connections: How GBM Managed Services Elevates Webex Calling & Contact Center

Better Conversations, Deeper Connections: How GBM Managed Services Elevates Webex Calling & Contact Center

In today’s fast-paced business world, having the right tools is only half the story. What really makes the difference is how seamlessly those tools come together to power smarter conversations, boost collaboration, and enhance customer engagement.

That’s where GBM steps in. As a trusted systems integrator, we don’t just deploy Cisco Webex Calling and Webex Contact Center (Webex CC), we wrap them with our end-to-end managed services so businesses can modernize communications without the day-to-day hassle.

Out with the Old, In with the Smarter

Let’s be honest: traditional PBX systems have had their time. They’re clunky, rigid, and costly to maintain. Webex Calling changes the game with a cloud-based phone system that connects directly to local networks (PSTN). That means you keep your existing numbers, stay compliant with local regulations, and enjoy reliable calling—without the hardware headaches.

And the proof is in the numbers. According to Trust Radius, Webex Calling scores a 98% perceived value rating among customers and has become the largest cloud calling provider worldwide, serving over 50 million users. With GBM’s managed services, we make sure the migration is smooth, the monitoring is constant, and the optimization never stops—so your teams can connect from anywhere, anytime.

Turning Conversations into Experiences

Customer experience isn’t just a buzzword—it’s the new battleground for business success. That’s why Webex Contact Center is such a game-changer. It delivers an intelligent, all-in-one platform for managing interactions across every channel.

Think AI-powered call routing, real-time agent assistance, and advanced analytics that provide insights into customer behavior. The result? Faster problem-solving, happier customers, and measurable business outcomes.

In fact, Forrester’s risk-adjusted analysis (commissioned by Cisco) found that one organization using Webex Contact Center realized $6.8 million in benefits against $1.9 million in costs over three years—leading to a net present value (NPV) of $4.9 million and an impressive 262% ROI.

A Regional Success Story

Closer to home, a large educational institution with multiple campuses in the UAE faced challenges with its rigid, on-premises phone system. It was difficult to manage, lacked flexibility, and wasn’t suited for their hybrid, mobile-first environment.

The Challenge: Centralize communications while supporting hybrid learning and work models.
The Solution: GBM migrated its entire system to Webex Calling, moving numbers and users to the cloud with minimal disruption.
The Results:

• Efficiency – A single dashboard for IT to manage users and settings.
• Flexibility – Students and staff can call from laptops or mobiles, anywhere.
• Cost Savings – Predictable subscription costs replaced expensive hardware investments.

 

Why GBM Makes the Difference

Modern communication systems only reach their full potential when they’re thoughtfully designed, seamlessly implemented, and continually optimized.

At GBM, our role goes beyond technology deployment. We collaborate closely with our client IT and business teams to design communication solutions that reflect how your organization works whether that means supporting hybrid learning, enabling mobile-first employees, or integrating with your existing CRM and business applications.

At the end of the day, communication isn’t just about technology, it’s about the experiences it creates. With Cisco’s innovation and GBM’s expertise, organizations gain more than a phone system or a contact center platform. They gain a smarter, more connected way to engage employees and customers alike, while laying the foundation for growth in a digital-first world.